New Hires – New Energy
New hires are a welcome source of additional expertise, energy and inspiration. We're lucky to have three fantastic new colleagues join us in our German offices.
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A Career in Research? A Perspective from a GRIT Future List Winner
For many becoming a researcher is more chance than choice - but often with a happy outcome. Katrin Krüger talks to marktforschung.de about her career path at Happy Thinking People - and being honoured recently with a prestigious global award.
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ESOMAR Masterclass – Digital Qualitative Research
Qualitative research has accelerated its digital transformation over the past 12 months. Digital allows robust, real-time in-depth insights from the comfort of your own laptop. Learn about how it works in this Esomar Masterclass training with Sven Arn.
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What’s the Future of Market Research?
Join a BVM virtual panel discussion with some of the leading voices in German market research - including H/T/P's Sven Arn - on the future of research, the role of qualitative, DIY, Big Data and more.
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Happy Thinking People talking at the 2020 Woche der Marktforschung
A week of discussion and talks at the first virtual Woche der Marktforschung. Happy Thinking People is talking in the keynote opening discussion on how market research will develop
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The New Normal in Market Research – Summary of Keynote Discussion
What does the new normal look like in market research - how will the sector develop in future, what trends in methods and approaches and client needs?
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Gen Z and media – new episode available
Do you speak Social Media? ;) Gen Z does. As we all know from seeing teenagers constantly texting and sending voice messages with their ever-present smart phones.
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What makes gen Z tick? Find out in our Z files
Understanding Gen Z – youngsters born between 1995 and 2010 – is important for employers and brand owners alike.