Happy Birthday to Marktforschung.de!
Happy Birthday to everyone at marktforschung.de! What was once a newcomer in an innovative area - digital - is now a mainstay in every German-speaking market researcher's professional life.
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Gen Z – Post-Pandemic Hopes
The global pandemic has been particularly tough on teenagers - interrupting their formative years. Having documented their resilience and coping strategies previously, we now explore how they envisage life post-lockdown.
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Sales meets Market Research
The world of research mainly interacts with marketing, less with sales. Researchers are analytical, sales people persuasive. Maybe the two can learn from one another. We explore
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Whitepaper – how to “Get Diversity”
Inclusion and diversity are - alongside equity - hot topics. They're also very complex issues. Ensuring the full spectrum of LGBTQIA* voices are heard and reflected accurately in communications approaches is essential.
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New Hires – New Energy
New hires are a welcome source of additional expertise, energy and inspiration. We're lucky to have three fantastic new colleagues join us in our German offices.
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A Career in Research? A Perspective from a GRIT Future List Winner
For many becoming a researcher is more chance than choice - but often with a happy outcome. Katrin Krüger talks to marktforschung.de about her career path at Happy Thinking People - and being honoured recently with a prestigious global award.
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ESOMAR Masterclass – Digital Qualitative Research
Qualitative research has accelerated its digital transformation over the past 12 months. Digital allows robust, real-time in-depth insights from the comfort of your own laptop. Learn about how it works in this Esomar Masterclass training with Sven Arn.
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What’s the Future of Market Research?
Join a BVM virtual panel discussion with some of the leading voices in German market research - including H/T/P's Sven Arn - on the future of research, the role of qualitative, DIY, Big Data and more.
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Happy Thinking People talking at the 2020 Woche der Marktforschung
A week of discussion and talks at the first virtual Woche der Marktforschung. Happy Thinking People is talking in the keynote opening discussion on how market research will develop
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The New Normal in Market Research – Summary of Keynote Discussion
What does the new normal look like in market research - how will the sector develop in future, what trends in methods and approaches and client needs?
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Gen Z and media – new episode available
Do you speak Social Media? ;) Gen Z does. As we all know from seeing teenagers constantly texting and sending voice messages with their ever-present smart phones.
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What makes gen Z tick? Find out in our Z files
Understanding Gen Z – youngsters born between 1995 and 2010 – is important for employers and brand owners alike.