Hardly does COVID seem to be behind us, the next series of crises appears - high energy prices, the war in Ukraine, labour shortages and more. Many consumers across the globe are impacted; the mood is often sombre - and volatile. Qualitative research deep-dives are needed more than ever to get to the bottom of what's going on.
The effort of participating in a trade fair and conference is considerable but valuable. The succeet 2022 was a success - a mixture of engagement, lead generation and branding building. We report on our Personas talk.
Happy Birthday to everyone at marktforschung.de! What was once a newcomer in an innovative area - digital - is now a mainstay in every German-speaking market researcher's professional life.
The global pandemic has been particularly tough on teenagers - interrupting their formative years. Having documented their resilience and coping strategies previously, we now explore how they envisage life post-lockdown.
The world of research mainly interacts with marketing, less with sales. Researchers are analytical, sales people persuasive. Maybe the two can learn from one another. We explore
Inclusion and diversity are - alongside equity - hot topics. They're also very complex issues. Ensuring the full spectrum of LGBTQIA* voices are heard and reflected accurately in communications approaches is essential.
New hires are a welcome source of additional expertise, energy and inspiration. We're lucky to have three fantastic new colleagues join us in our German offices.
For many becoming a researcher is more chance than choice - but often with a happy outcome. Katrin Krüger talks to marktforschung.de about her career path at Happy Thinking People - and being honoured recently with a prestigious global award.
Qualitative research has accelerated its digital transformation over the past 12 months. Digital allows robust, real-time in-depth insights from the comfort of your own laptop. Learn about how it works in this Esomar Masterclass training with Sven Arn.
Join a BVM virtual panel discussion with some of the leading voices in German market research - including H/T/P's Sven Arn - on the future of research, the role of qualitative, DIY, Big Data and more.
A week of discussion and talks at the first virtual Woche der Marktforschung. Happy Thinking People is talking in the keynote opening discussion on how market research will develop
What does the new normal look like in market research - how will the sector develop in future, what trends in methods and approaches and client needs?