Angela Giebner on “women in research”
Marktforschung.de talks to our co-MD in Berlin on the issue of Women in Research.
Whitepaper – how to “Get Diversity”
Our ThinkingInclusion and diversity are - alongside equity - hot topics. They're also very complex issues. Ensuring the full spectrum of LGBTQIA* voices are heard and reflected accurately in communications approaches is essential.
Happy Thinking People and Cologne-based Communications Agency Das Hochhaus partnered on a project in 2021 for the German Federal Centre for Health Education (BZgA)
The topic: how to best reach younger LGBTQIA* audiences, and ensure their voices are truly reflected in communications work.
It was a challenging but immensely rewarding project – with a wealth of learnings, including:
- capturing the feeling of “different but normal” that many of our participants expressed.
- how to optimise language and emotional engagement.
- going beyond stereotypical diversity imagery, finding visual language that resonated.
We also explored the range of tension points underlying current societal (mis)perceptions – including non-conscious bias, disturbing media stereotyping, rigid institutional and legally normative frameworks. There was more.
We presented the full findings at the ESOMAR 2022 conference Dynamic. Diverse. Digital and have now summarized the main findngs in a Whitepaper entitled “From Prejudice to Pride to Progress”
If you’d like a copy, please drop us a line at edward.appleton@happythinkingpeople.com
