Still independent after over 30 years, Happy Thinking People has developed from a small qualitative boutique to an international research and consulting company that offers a full range of qualitative and quantitative insights and analytics approaches.
Our people are key to our People Understanding with their different backgrounds, ways of thinking and fields of expertise.
Local detail and global perspectives
With offices in Berlin, Munich, Zurich, Paris and Delhi, we work globally and locally. Every year we interact with over 30,000 participants across a broad range of B2C and B2B categories.
You can find out more about our global reach below.
We take quality seriously. Whether it is in the creative individual design of every project, our approach to recruitment and fieldwork or the care taken in ensuring that our presentations, reports and output materials are geared towards making sure that insights translate into actions.
We were proud to be named the Nr. 1 Agency in Germany in 2018 on Quality and Innovation & Creativity.What We Do
We are well-placed to conduct international research projects, with a global reach.
Happy Thinking People Offices:
France, Germany, India, Switzerland
Our Own Moderators for:
Australia, Austria, Belarus, Canada, Kazakhstan, New Zealand, Russia, Ukraine, United Kingdom, United States
Azerbaijan, Benelux, Czech Republic, Denmark, Estonia, Finland, Greece, Hungary, Israel, Italy, Lebanon, Norway, Poland, Portugal, Romania, Saudia Arabia, Serbia, Spain, Sweden, Turkey
Argentina, Brazil, Columbia, Mexico
China, Hong Kong, Indonesia, Japan, Malaysia, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam
Algeria, Egypt, Morocco, Nigeria, Senegal, South Africa, Tunisia
“Nomad and Happy Thinking People have a long history of collaborative and insightful projects. I have been working with them on local and global projects, showing exciting new approaches and deep human understanding. What I find impressive is their ability to provide simple answers to very complex questions. Recently I have been working with them to support the briefing of a global campaign for our largest brand which is proving very effective.”
Franceso Adinolfi, Global Head of Consumer Insight, Nomad Foods