Leading German-speaking market research online portal marktforschung.de celebrated its 15th birthday at the end of July 2022.
They invited research professionals from across the whole MR community to contribute with birthday wishes – including Happy Thinking People.
Edward Appleton spoke for the agency – offering not just congratulations, but also their appreciation of the portal’s energy and dedication to innovation: new ideas, experimentation with new formats and more.
Also for celebrating quality of thinking – recognising the important role of unpaid content. This is particularly valuable in times where the boundaries between sponsoring and thought-leadership are becoming increasingly blurred.
He also shared a personal memory from a few years back: an amusing exchange with Publisher Horst Müller Peters on the subject of Brexit, and the potential opportunities for German agencies.
You can read the whole article here:
Google translate or deepl should give non-German speakers the gist.
We look forward to continuing our support for this lively platform – with ideas, in-depth articles, interviews, and of course advertising 😉