The effort of participating in a trade fair and conference is considerable but valuable. The succeet 2022 was a success - a mixture of engagement, lead generation and branding building. We report on our Personas talk.
It’s been a while. Over 10 years, likely, since Happy Thinking People was last giving a presentation at the succeet event, or it’s predecessor, Research and Results.
2022 saw us giving a talk – Barbara von Corvin and Hans-Bert Matoul sharing their expertise on the topic of Personas, and what makes them powerful.
For a sponsor re-entering the arena, it’s an important time – excitement mixed with nervousness. Will the room will be full – and how many clientside researchers will attend?
Happily, the session was sold out. In fact we were oversubscribed by about 30% – as we discovered after the event was finished.
Which balances with the “show/no-show rate”, i.e. the number of people turning up. Of the 100 allowed into the room, about 70 were actually there.
A shame for those who were on a sort of waiting list. But more on that later.
The talk went very well – held in German, with simultaneous translation into English offered.
We suggested a garden-related metaphor. Whilst segments derived from quant research are important to understand relevant size of opportunity, they are in essence like seeds in a garden. With latin names. Dry. They need bringing to life.
And of course, personas are valuable in their own right to bring audience understanding to life, with or without a segmentation study. But the rules of making them powerful are the same.
Back to business relevance: We presented a number of case studies, and suggested a process to help ensure personas – blooms – are powerful, strong, and are well understood across organisations.
If you couldn’t make it – or were one of the people who wanted to come in but we were “sold out” – please get in touch.
We’ll set up a session if possible to go through the main points. And there is a Whitepaper available too.
So a big thanks to everyone involved – Barbara, Hans-Bert, Sven our visualiser of course. But also the students spending time in our Munich office for their enthusiasm and practical prep help – much appreciated.