Privacy Policy

We, Happy Thinking People GmbH (hereinafter referred to as “H/T/P”), are pleased about your visit to our website as well as your interest shown in our company and services.

As we want you to feel safe when visiting our website, we would like to show you what happens with the accumulated data and what security measures we undertake to safeguard your data.

The party responsible for this website within the meaning of the German Federal Data Protection Act (Bundesdatenschutzgesetz, BDSG):
Munich & Berlin
Happy Thinking People GmbH
Blumenstrasse 28
D-80331 Munich

Represented by:
Dipl.-Psych. Thomas Schindlbeck, Managing Director & Partner
Sven Arn, Managing Director & Partner
Angela Giebner, Managing Director
Oliver Schieleit, Managing Director
Hans-Bert Matoul, Managing Director
Sebastian Gräper, Managing Director
Tel: +49 (89) 290040 4000
Contact Happy Thinking People (

Registered office: Munich
Entered in the Commercial Register at the District Court:
Munich: HRB 97613

Protecting your personal data and your privacy is particularly important to H/T/P. Your data is treated confidentially and processed in accordance with data protection regulations, in particular with those of the German Federal Data Protection Act (BDSG) and the German Telemedia Act, as well as with the provisions of this Privacy Policy.
The following declaration provides an overview of how this protection is ensured, and describes which kind of data is collected and for what purposes.
Personal data is only collected in so far as this is necessary to provide the relevant service. In general, personal data is collected, processed and used solely for the purposes indicated.

The use of our website is generally possible without submitting personal information.
Wherever the possibility exists to enter personal or business details (email addresses, names, postal addresses) on this website, this occurs on the part of the user on an expressly voluntary basis.
All personal data acquired in the course of your use of our website will only be collected, processed and used for the aforementioned purposes. We take the greatest care to ensure that this only takes place in accordance with currently applicable laws and only with your consent.

3.1 Collection, processing and use of personal data
All information entered by you in the course of your visit to our website is collected, processed and used by us for the purpose of processing your online queries/orders or for responding to your requests or improving our services (e.g. establishment of contact, customer service, order execution, subscription to newsletter etc.).

By entering your data/contact details (name, address, email address) into the form fields, you are communicating your consent to us collecting, processing and using the aforementioned information for the purposes mentioned above.

Where necessary, we will commission other companies and individuals to perform certain tasks on our behalf within the framework of a data processing agreement. We will only share such information with third parties to the extent required to process your requests. This information may not be used by them for any other purposes. Furthermore, these external service providers are also obliged to conform with this Privacy Policy as well as with applicable data protection regulations (in particular with the German Federal Data Protection Act/European Data Protection Guidelines).

We will only disclose data to public bodies where this is required by law or if this is necessary to implement our terms and conditions.

3.2 Email
If you send us an email, this data will be stored. If you place an order, this data is stored in the form of commercial letters in accordance with applicable statutory document retention periods. This data is safeguarded against unauthorized access by third parties. Please note, however, that sending unencrypted emails via the internet entails the risk of information being misdirected and viewed by unauthorized parties.

Orders are subject to our General Terms and Conditions (GTC). Materials made available to us in the context of the “2Days” order placement procedure are subject to our General Non-Disclosure Agreement/NDA.

You are entitled to free information about your stored personal data at any time, its origin and the purpose of the data processing.
You have the right to revoke your consent to any future data processing. If you revoke your consent, your personal data is first blocked and then deleted at the earliest possible date.

You also have the right to data rectification and deletion.

Irrespective of this, the legal retention periods and the retention periods of our General Terms and Conditions apply.

Should you have any further questions, you can contact us at any time at the address specified in our Legal Notice.


6.1 Server log files
H/T/P automatically collects and saves data in server log files, which are transmitted to us by your browser.

This data consists of:

  • browser type/browser version
  • operating system used
  • referrer URL
  • IP address of the accessing computer
  • time of server request

This data cannot be attributed to specific individuals. This data will not be merged with other data sources. We reserve the right to validate the authenticity of this information if there are concrete indications of misuse.

If you use the online order service, H/T/P will also process and analyze the Internet Protocol address (IP) of your computer, email addresses and pages accessed. In this case, the data may be merged, but only for a limited time.

6.2 User profiles/Consent
No user profiles are created. Should we intend to create user profiles in the future, we will inform you about this in due time when you access the website, thus allowing you to object. We will, of course, respect your wishes and not create a user profile without your consent.

6.3 Cookies
H/T/P uses cookies on its website, small text files that are stored on your computer and saved by your browser. Cookies render our site more user-friendly, effective and secure. Most of the cookies H/T/P uses are so-called “session cookies”. If you end the session by closing the browser, the cookie remains saved for a certain time and is either overwritten or deleted by the client. The cookies H/T/P uses do not harm your computer and do not contain viruses.

You can configure your browser so as to be informed about the placement of cookies, to accept these on a case-by-case basis, to partly or completely exclude all incoming cookies, or activate the automatic deletion of cookies when you close the browser. Please be aware that disabling cookies may affect the functionality of this website.

We do not use plugins provided by social networks (Facebook, Twitter or Instagram).
We do, however, redirect to the three platforms we use – Facebook, Twitter and Instagram.

As we use an image link for this purpose, no personal data is transmitted to Facebook, Twitter or Instagram.

7.1 Integration of Twitter & Instagram contents
Our website also uses features of the microblogging service

  • Twitter: These features are made available by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. Due to our use of Twitter, your browser will possibly establish a direct connection with your Twitter account if you access a page on our website that contains this feature. In the course of this data forwarding, data is also transmitted to Twitter. Please note that we, as website operator, have no knowledge of the content of the data transmitted and the use thereof by Twitter. For further information on Twitter’s privacy policy, please refer to the following link:
    If you wish to change your Twitter setting options to protect your privacy, you can do so using the following link:
  • Instagram: These features are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged in to your Instagram account, Instagram will be able to associate the visit to our pages with your Instagram account. Please note that we, as website operator, have no knowledge of the content of the data transmitted and the use thereof by Instagram.
    Further information on this topic can be found in Instagram’s privacy notice:

(Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.)
The Google privacy notice applies in this regard:
The integration of Google services is done by server call – usually a Google server in the USA. In this way, the server will automatically receive information about which of our web pages you have visited. The IP address of the terminal device associated with these websites will also be stored.

This applies for the following services provided by Google Inc.:

8.1 Google Fonts ( )

8.2 Google Analytics
This website uses the functions offered by the web analytics service Google Analytics. This service is provided by Google Inc.. Google Analytics uses so-called “cookies”. Cookies are text files which are stored on your computer and enable the analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

More information on how Google Analytics processes user data can be found in the Google privacy statement:

Objection to data collection: You can prevent Google Analytics from collecting your data by installing the browser add-on for the deactivation of Google Analytics:

8.3 Google reCaptcha
H/T/P uses the service reCAPTCHA to protect your submissions via the online form. This plugin checks if you are a person in order to prevent abuse by spam bots. This plugin query includes the sending of the IP address and possibly other data required by Google for the Google reCAPTCHA service. For this purpose your input will be communicated to and used by Google.

By using the reCAPTCHA service, you consent to the processing of data about you by Google in the manner and for the purposes set out above. In case of activation of IP anonymization, your IP address will be truncated by Google within a EU member state or other EEA state before being transmitted to the US. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

Google will use this information for the purpose of evaluating your use of the website on behalf of the website operator. The IP address that is transmitted by your browser as part of the reCaptcha procedure is not associated with any other data held by Google. This data collection is subject to Google’s data protection regulations.

Further information on Google’s privacy policy can be found here.

For this purpose, we use external providers such as VIMEO, YouTube and JW Player. External providers are so-called third party providers. To use the respective service, it is technically necessary to call up the server of the respective provider. To find out more about the associated use of your browser or terminal data, please refer to the privacy policy of the respective third party provider. 

9.1 Vimeo
(see also
Our website uses plugins by the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA. Every time that a page offering one or more Vimeo video clips is accessed, a direct connection is established between your browser and a Vimeo server in the United States. As part of the process, information regarding your visit and your IP address is stored there. Interacting with the Vimeo plugins (e.g. clicking the start button) causes this information to also be transmitted to Vimeo and stored there.
If you have a Vimeo user account and do not wish Vimeo to collect data on you via this website and associate it with your member data stored at Vimeo, it is necessary to log out of Vimeo before visiting this website.
The data protection and privacy statement for Vimeo containing further information on Vimeo’s collection and use of your data is available at
In addition, Vimeo calls up the tracker Google Analytics via an iFrame, in which the video is retrieved. This involves Vimeo’s own tracking to which we have no access. You can prevent tracking by Google Analytics by using the deactivation tools that Google offers for a number of internet browsers. Moreover, users can prevent the collection of the data generated by Google Analytics relating to their use of the website (including their IP address) and the transmission thereof to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at:

9.2 YouTube
We use videos from YouTube on our website. A service provided by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA (hereinafter: YouTube).

If you access a page that has an embedded video, a connection to the YouTube servers is established by your browser. Video content is transmitted directly to your browser by YouTube and embedded into the website. We have no influence on the scope and use of data that YouTube collects during this process. For information on the purpose and extent of data collection and the further processing and use of data by YouTube as well your rights in this regard and the settings options for the protection of your personal privacy, please refer to YouTube’s privacy guidelines:
If you have a YouTube account and do not want YouTube to collect data about you via our website and associate it with your YouTube membership data, it is necessary to log out of YouTube before visiting our website.

9.3 JW Player
On our website we use JW Player, a media player service provided by LongTail Ad Solutions, Inc., 8 West 38th Street, 6th Floor, New York, NY 10018, USA (hereinafter referred to as: “JW Player”). JW Player uses so-called “cookies” – text files that are stored on your computer and enable the analysis of your use of the website.

Moreover, JW Player collects the following information: your IP address, your browser type, your Internet Service Provider, and your terminal’s operating system. In addition, JW Player collects our URL and the referring URL (the URL of the website from which you accessed our website), the version of the video player utilized, when and how long the video was played, which advertising message(s) were inserted into the video, whether the video was played in full screen mode, and certain meta data about the video and our website.

JW Player uses this information in a number of ways, including: a) to ensure that the web content is displaying accurately, b) to help them, their advertisers and us understand how the web content and advertising they deploy is being viewed by users, and c) to ensure that the advertising and videos are both appropriate and relevant to user interests.

The information generated about your use of this website is usually transmitted to a JW Player server in the USA and stored there.
You can object to the tracking by, for example, deactivating the storage of cookies in your browser, limiting it to certain web pages or configuring your browser to notify you whenever a cookie is sent. Furthermore, you can always delete cookies from the hard disk of your PC or other devices.


H/T/P strictly observes the regulations of the German Federal Data Protection Act (BDSG), ESOMAR’s “International Code on Market and Social Research” and the guidelines of the German Association of Market and Social Researchers. We do not share personally identifiable information with third parties without your explicit consent.

Various data protection regulations obligate us to take suitable technical and organizational measures to protect the data provided to us against unauthorized third party access and against loss, among other things. Our benchmark in this regard is the current state of technology. Active data protection is put into practice by the employees of a company. For this reason, all employees have been committed to maintaining data secrecy, and are trained regularly in data protection. Furthermore, the internal data protection officer monitors compliance with legal data protection regulations.

The security levels are reviewed on an ongoing basis together with security experts, and adapted to the latest security standards.

Insofar as our website contains links to third party websites, these links have been carefully selected. However, we cannot guarantee that their data protection standards conform to our standards. The respective operators or owners are exclusively responsible for the contents and accuracy of the linked sites.

We draw your attention to the fact that the transfer of data on the internet (e.g. communication by email) may be subject to security breaches. It is not possible to protect such data completely from access by third parties. But there is always the option to use alternative channels of communication (e.g. mail or fax), which provide a higher level of security than unencrypted emails.

Your trust is important to us. For this reason, please do not hesitate to contact us at any time should you have any questions pertaining to the collection, processing and use of your personal data. If you are looking for information that is not included in this Privacy Policy, or if you want more information on one of the provisions contained within, please contact our internal data protection officer.

To protect your personal data, we will be updating these guidelines from time to time. For this reason, it is advisable to take a look at these guidelines occasionally to stay up to date on the latest data protection developments.

Our website also contains links to third party websites.

Insofar as our website contain links to any other websites, we are not responsible for the content of such sites. Therefore we cannot assume liability or responsibility for any such contents. The relevant provider or operator of the site is responsible for the content of the linked websites. The linked pages were reviewed for possible legal infringements and recognizable legal violations at the time of linking. Unlawful contents were not apparent at the time of linking. Permanent control of the content of linked pages is not reasonable without specific evidence indicating a legal infringement. Upon notification of rights violations, such links will be promptly removed.