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The QRCA is holding its 2022 Virtual Global Summit in a few weeks time.
The topic: Future Focus: Keeping up with Consumers in Uncertain Times.
It’s a really important issue. In times of overwhelming change – including a cost-of-living crisis, the war in Ukraine, supply chain disruptions – consumers behaviours are impacted massively.
Qualitative reserach is needed more than ever – to understand in-depth how key segments are changing their purchasing habits and brand preferences.
Assumptions behind models need re-assessing for their validity – product portfolios re-evaluated, new pain points need addressing.
Happy Thinking People’s Edward Appleton will be sharing what the company observes across its client base.
Entitled “Illumination via Qual Research – Throwing our light differently and more broadly.” he will be looking at how hyper-uncertainty is impacting in all areas of qual research: from the types of briefs we’re getting, changes in recruitment and more.
Join us if you can – on Wednesday 7th December. It’s not free, but hopefully affordable at $ 69 for non-members.
You can sign up here: QRCA Global Digital Summit
It’s a 3-hour session starting at 09.00 am CST.
Join us if you can! If you can’t make it, and/or would like to find out more about our thinking – please get in touch: email@example.com