The QRCA is holding its 2022 Virtual Global Summit in a few weeks time.

The topic: Future Focus: Keeping up with Consumers in Uncertain Times.

It’s a really important issue. In times of overwhelming change – including a cost-of-living crisis, the war in Ukraine, supply chain disruptions – consumers behaviours are impacted massively.

Qualitative reserach is needed more than ever – to understand in-depth how key segments are changing their purchasing habits and brand preferences.

Assumptions behind models need re-assessing for their validity – product portfolios re-evaluated, new pain points need addressing.

Happy Thinking People’s Edward Appleton will be sharing what the company observes across its client base.

Entitled “Illumination via Qual Research – Throwing our light differently and more broadly.” he will be looking at how hyper-uncertainty is impacting in all areas of qual research: from the types of briefs we’re getting, changes in recruitment and more.

Join us if you can – on Wednesday 7th December. It’s not free, but hopefully affordable at $ 69 for non-members.

You can sign up here: QRCA Global Digital Summit

It’s a 3-hour session starting at 09.00 am CST.

Fellow speakers are Priscila Aramburu, Anne Sophie Damelincourt, Hanna Holländer, William Leach, Nicole Mitchell and Chee Ngai Ng.

Join us if you can! If you can’t make it, and/or would like to find out more about our thinking – please get in touch: contact@happythinkingpeople.com