Sales Uplift
We helped one of the world’s favourite confectionery companies achieve a significant sales uplift.
People Understanding
People Understanding is our area of special expertise – getting to the “why” in a sensitive manner, and helping our clients make sense of situations and identify business opportunities. We don’t just see shoppers, consumers or customers – we help our clients understand the full person and the full story behind any decision.
Insights for action
Research output that is compelling and inspiring. With a commitment to be flexible, fast and agile, we never compromise on smartness and analytical depth.
Advanced Methods
In terms of the methods: whether it’s online communities, mobile ethnographies, co-creation, or a simple concept test, we always look to shape an approach that delivers on a client objective.
We’re equally comfortable in a digital or real-life setting and with quant as we are with qualitative methods. And continuously developing our approaches to meet the demands of changing forms of interaction and communication.
Our Approach
Our toolkit of research approaches and methodologies aims to support clients through the stages of the marketing cycle - whether it’s the discovery phase, idea generation and NPD, validating and optimizing, or in a more consultative role: We structure our methods into four areas. You can find out more about each below...
Case Studies
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Insights for Impact
We helped one of the world’s largest online fashion retailers successfully align its communication approach on sustainability.
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Tasty Vegan Launch
We helped a major food manufacturer successfully position and launch a new vegan food range.
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NPD – Exploiting an Adjacent Category
A personal care client wanted to enter an adjacent category in men’s hygiene – without cannibalising existing business.
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Minding Global Product Gaps, Digitally and in Person
A consumer healthcare company wished to expand its global OTC range with targeted line extensions...