What’s beautiful? The rules of self-pampering are in flux, skincare rituals are changing, both vary strongly by geography. We go more than skin-deep in pursuit of in-depth answers – often digitally, from Rio to Riyadh.
Whether it’s a high-end kitchen or a trendy spirits brand, higher-end consumption and purchasing patterns often follow their own set of rules. We’re experienced in exploring this fascinating world of aspiration, involving trend-setters, influencers, and high-net worth individuals.
We are what we eat. Our choice of beverages also says a lot about us. H/T/P is packed full of foodie types, from the vociferous vegan to the meat-and-two-veg brigade. We’re always curious about what food and drink choices tells us about people, the places and cultures they live in.
Online, offline, back to online... the future of shopping has never been more exciting, paths-to-purchase notoriously unpredictable. We help businesses understand and optimize the complex interplay between analogue and digital.
Driving? Mobility. Cars? Scooters. The world of getting from A to B is changing quickly. Whether it’s business or pleasure, we understand the new world of travel and the implications for brands and communication strategies.
Automatic replenishment, remote light controls, Alexa, Siri… our homes are being transformed. We illuminate the human needs behind the technical gadgetry.
Researching the world of donors and fund-raising is something close to our heart – and requires a different research skill set. We bring our professionalism and passion to bear on helping make the world a better place.
We love great advertising – stories that get people talking about brands. As storytelling experts, we’re adept at sensitive creative development, listening to what consumers mean, not just what they say.
Healthcare research has its own set of rules – but whether it’s a minor skin problem we’re examining, or something more serious, we bring our 4 P People Understanding to bear. Physicians, pharmacists, patients… people.
Managing one’s finances and planning for the future has never been more important – and more uncertain. The landscape is changing fast. We help our customers navigate changing attitudes to money.
“I’ve been working with Happy Thinking People for the last 9 years and it has always been a fruitful collaboration helping us to shape many of our great innovations based on great consumer insights!
You can rely on the team for both quant and qual research approaches due to their versatility to surface the underlying consumer motivations while mastering complex questionnaires and then package it in storytelling reports but also the up-to-date research tools like eTrack®.”
Consumer Experience Insight Manager, Electrolux Major Appliances EMEA