Analogue? Digital? Digilogue!
Have you ever wondered how the advantages of digital research (quick, borderless, flexible) can best be combined with all the authenticity and emotion of face-to-face options?
What’s the “new normal” in market research?
That’s the hot topic being discussed by H/T/P co-owner and Managing Director Sven Arn with fellow panelists Ute Wetzlar and Peter Wiegelmann at the upcoming Woche der Marktforschung, organised by marktforschung.de
Moderated by the wonderful Holger Geissler, it’s the opening keynote discussion on Day 1 of a week packed with exciting debate on the future of market research, UX, CX and analytics.
Date: Monday 5th October
Time: 11 – 12.00 am CET
Read more about the Event here: Reports on the Woche der Marktforschung
It’s free of charge.
The discussion will cover the following aspects:
– Shifts in methodologies/ what’s hot, what’s less so?
– Interplay between online and offline: what’s new?
– Expectations for the future
Join us if you can – it will be in German, but no problem if discussing with us (in English:)) is easier for you – please get in touch, we’d love to talk: firstname.lastname@example.org
One final thing: you can read more here about how digital qualitative approaches work well for all sorts of insights briefs: Pivoting to Digital