Where’s market research going? How do we all respond to the shifts in the marketplace – the impact of DIY software, or the increasing presence of Big Data companies for example.
What role will qualitative research play, with its ability to dig deeper, and get to the true motivations of behaviour? Is the recent acceleration towards online qual a powerful enabler, or more a stop-gap enforced by the global pandemic?
There’s more: What new skill sets will be needed in tomorrow’s MR world – new analytic skills, consulting abilties and techniques, or storytelling competences?
For all you German speakers out there, join a virtual panel discussion on these topics and more, hosted by the BVM and wonderfully organised by regional BVM reps Susanne Stahl and Dr. Christian Holst. Thank you both for pulling this together!
The panel features leading voices in the German market industry industry – our own Sven Arn, digital pioneer Andera Gadeib from Dialego, statista’s Peter Kautz, and marktforschung.de’s Editor in Chief Holger Geißler who will be an active participant not a reporter!
Date: 4th February
Time: 18.30 h CET
Where: Online via Zoom
Register:? Yes, it’s a register-only event, which you can do here: The Future of Market Research – BVM Event
For those of you who can’t speak German (yet;) – I will be writing a summary blog post of the Event in English which I will share here, and likely on LinkedIn – and even perhaps on marktforschung.de.
So – don’t wait, sign up!