Brand Relationships Post-Coronavirus
What’s the new normal all about? H/T/P conducted a global qualitative study using our TrueStories storytelling techniques to explore how brand relationhips may change, summarized in seven hypotheses.
Read MoreThe world around us is evolving fast. We always work on understanding and anticipating change, and what that means for brands and consumers across the globe.
We regularly publish studies on trends and different audiences – on Gen Z, experimental new methodologies or on how brand relationships have changed through Covid-19, for example. You can find out more below.
What’s the new normal all about? H/T/P conducted a global qualitative study using our TrueStories storytelling techniques to explore how brand relationhips may change, summarized in seven hypotheses.
Read More