BS Detector? Ask Gen Z first….
Gen Z - more than a target group, a way of looking at the world that is faster, sharper - and often predictive of older cohorts' reactions.
The global pandemic has been particularly tough on teenagers - interrupting their formative years. Having documented their resilience and coping strategies previously, we now explore how they envisage life post-lockdown.
How will Gen Z emerge after the COVID pandemic is finally over?
Building on cross-category insights from over 300 participants across the globe during 2021, we dedicated in-depth research in Q3 to explore further – and find out what that might mean for brands.
Using storytelling techniques, we covered a broad range of topics – changes in rituals and routines, shifts in plans and priorities, attitudes and expectations towards the role of brands and companies as potential employers.
The results have been published in summary form in the Quirks July/August 2022 issue, which you can access here:
Quirks Review July/August 2022
The article runs from pp 44 – 45.
It covers the following aspects:
You can also get a PDF if that works better – just drop us a line at http://firstname.lastname@example.org
And get in touch of course if you’d like to explore doing Gen Z research for your category and brand!