How will Gen Z emerge after the COVID pandemic is finally over?

Building on cross-category insights from over 300 participants across the globe during 2021, we dedicated in-depth research in Q3 to explore further – and find out what that might mean for brands.

Using storytelling techniques, we covered a broad range of topics – changes in rituals and routines, shifts in plans and priorities, attitudes and expectations towards the role of brands and companies as potential employers.

The results have been published in summary form in the Quirks July/August 2022 issue, which you can access here:

Quirks Review July/August 2022

The article runs from pp 44 – 45.

It covers the following aspects:

• a strong vein of self-reflection
• frustratation and a sense of powerlessness leading to a magnification and amplification of existing concerns
• changing attitudes owards digital versus the role of in-person, real-life experiences
• “togetherness,” or the strengthening role of the peer group versus individual wishes
• a redefined concept of hedonism
• re-imagining work and the workplace.

You can also get a PDF if that works better – just drop us a line at http://contact@happythinkingpeople.com

And get in touch of course if you’d like to explore doing Gen Z research for your category and brand!