Umfrage 2017/18 – was wird Alexas Urenkelin zu insights sagen? Planung & Analyse (Heft 6/2017) spricht mit Sven Arn über die Zukunft der Marktforschung. Seine Überzeugung: der Faktor Mensch bleibt unverzichtbar.
International qual research – where machine meets mensch Offers such as Skype and co. tempt researchers to do research from your desk – but there are downsides...
Brexit – what are the implications for the market research industry? Leading German online portal Marktforschung.de publishes a guest article from Happy Thinking People’s Edward Appleton.
Agility – is it killing consumer centricity? Sven Arn and Edward Appleton write on the challenges posed by agility.
Crystal ball time The GreenBook blog publishes “36 Market Research Thought Leader Predictions for 2018”.
Industry debate Marktforschung.de publishes reactions of leading German market research companies to the Happy Thinking People blog on how Brexit might impact our industry.
Could 2018 be the year of quality in market research? Happy Thinking People’s Edward Appleton blogs about this hot topic, and suggests 5 simple ways of bringing quality to life to end-users, buyers and stakeholders.
Results at a glance – happy thinking people presenting at qual conference in berlin Have you ever wondered how you can make your exciting, multi-dimensional research findings come alive – simply, and with zero PowerPoint slides?
Holiday wishes 2017/2018 As you may know, Happy Thinking People has been supporting the Tunaweza Project since 2010. Tunaweza is a project in Mwanza, Tanzania, that helps youngsters with disabilities learn professional skills and crafts, selling what they make.
Future of Shopping Online, offline, back to online... the future of shopping has never been more exciting, paths-to-purchase notoriously unpredictable.
Customer event in Paris November: busy, exciting times! The entire team from H/T/P Paris are hosting a client conference and breakfast meeting in Paris to share the findings of our new, experimental study.
Generation Z on food and drink – episode 3 Where’s Gen Z at when it comes to Food and Drink? What are their likes, dislikes, who or what influences them, what’s the role of Social Media, how do they react to trends like vegan, organic?