Getting close – from a distance
Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
Industry debate
PressMarktforschung.de publishes reactions of leading German market research companies to the Happy Thinking People blog on how Brexit might impact our industry.
Marktforschung.de publishes reactions of leading German market research companies to the Happy Thinking People blog on how Brexit might impact our industry under the headline “Brexit. Bloß nicht investieren”.
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Going digital with more complex qual briefs
In this second part of a series on advances in digital qual research with Esomar, H/T/P researchers Sven Arn and Edward Appleton detail how more complex qual briefs are successfully addressed by digital tools.
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Post-coronavirus HTP study: have things changed between us?
Happy Thinking People’s global qualitative study examines how in an imagined post-coronavirus situation the relationship between people and brands will change.