Mobile ramadan – product and brand perceptions during the fasting period We recently completed a mobile ethnography study amongst fasting Muslims in three countries – Germany, India, Morocco.
Getting under people’s skin through gamification Researchers often see gamification as a technique applied in quantitative studies to ensure quality of response, and counter potential respondent fatigue.
The role of brands in a philanthropic world order How to measure the impact of philanthropic activities? And what’s the role of market research in this context?