WINNER OF THE 2020 GOR BEST PRACTICE AWARD!
Happy Thinking People is delighted to be the Winner of the 2020 General Online Research Conference* Best Practice Award.
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Minding Global Product Gaps, Digitally and in Person
A consumer healthcare company wished to expand its global OTC range with targeted line extensions...
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NPD – Exploiting an Adjacent Category
A personal care client wanted to enter an adjacent category in men’s hygiene – without cannibalising existing business.
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Tasty Vegan Launch
We helped a major food manufacturer successfully position and launch a new vegan food range.
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Insights for Impact
We helped one of the world’s largest online fashion retailers successfully align its communication approach on sustainability.
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Sales Uplift
We helped one of the world’s favourite confectionery companies achieve a significant sales uplift.
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The future of qual – digital first
The coronavirus pandemic has been challenging for many in market research over the past twelve months...
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Getting close – from a distance
Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
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Going digital with more complex qual briefs
In this second part of a series on advances in digital qual research with Esomar, H/T/P researchers Sven Arn and Edward Appleton detail how more complex qual briefs are successfully addressed by digital tools.
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Post-coronavirus HTP study: have things changed between us?
Happy Thinking People’s global qualitative study examines how in an imagined post-coronavirus situation the relationship between people and brands will change.
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Digital qualitative research – online… and upwards!
Can online qual deliver robust outcomes for projects that are more complex, strategic, even creative?
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Brand Relationships Post-Coronavirus
What’s the new normal all about? H/T/P conducted a global qualitative study using our TrueStories storytelling techniques to explore how brand relationhips may change, summarized in seven hypotheses.