What’s the new normal all about? H/T/P conducted a global qualitative study using our TrueStories storytelling techniques to explore how brand relationhips may change, summarized in seven hypotheses.
The 2020 coronavirus pandemic has been a truly overwhelming experience globally social distancing, lockdown, working from home and more.
It’s forced us to re-assess much of the way we think, work, feel and how we shop.
The overwhelming question many of our clients have is: Have attitudes between consumers and brands changed at all during the pandemic?
Will things go back to normal – or something different? Is there such a thing as new normal?
Happy Thinking People wanted to explore this issue and engaged in a global qualitative study to try and tap into how people are feeling about brands, and what likely changes they may see in future relationships. For better or for worse…
Interested in finding out more?
Please get in touch for the full report.