What’s the new normal all about? H/T/P conducted a global qualitative study using our TrueStories storytelling techniques to explore how brand relationhips may change, summarized in seven hypotheses.
The 2020 coronavirus pandemic has been a truly overwhelming experience globally social distancing, lockdown, working from home and more.
It’s forced us to re-assess much of the way we think, work, feel and how we shop.
The overwhelming question many of our clients have is: Have attitudes between consumers and brands changed at all during the pandemic?
Will things go back to normal – or something different? Is there such a thing as new normal?
Happy Thinking People wanted to explore this issue and engaged in a global qualitative study to try and tap into how people are feeling about brands, and what likely changes they may see in future relationships. For better or for worse…
Interested in finding out more?
Please get in touch for the full report.
Teenagers still seek in-person conversations with their peers when it comes to the more important things in life – relationship issues, personal problems for example - even if it’s screen-to-screen. H/T/P spent time hanging with digital natives to explore the interplay between digital and analogue amongst this most digital of cohorts.
What makes today’s teenagers tick – how are these digital natives different from Millennials? Our younger researchers have been hanging out with teens in our own Gen Z community over the past months and years, chatting, getting to know them better.
