Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
Forced to adapt tried and tested offline qual methods to digital formats, the researchers suggest that digital can deliver on virtually all qual briefs – but that the sense of time and space are difference. New skills are required from qual practitioners. First of two articles published with Esomar, the world’s leading global research association.
Read ArticleIn this second part of a series on advances in digital qual research with Esomar, H/T/P researchers Sven Arn and Edward Appleton detail how more complex qual briefs are successfully addressed by digital tools.
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