Getting close – from a distance
Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
Going digital with more complex qual briefs
PressIn this second part of a series on advances in digital qual research with Esomar, H/T/P researchers Sven Arn and Edward Appleton detail how more complex qual briefs are successfully addressed by digital tools.
They highlight case studies where co-creation and concept labs have been executed digitally in multi-country studies using collaborative software tools – and conclude that in some aspects digital approaches are actually superior, notably on agility.
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