NPD – Exploiting an Adjacent Category
A personal care client wanted to enter an adjacent category in men’s hygiene – without cannibalising existing business.
Tasty Vegan Launch
Case StudyWe helped a major food manufacturer successfully position and launch a new vegan food range.
We helped a major food manufacturer successfully position and launch a new vegan food range – including packaging, naming and communication mix.
Using a mix of Workshops, Digilogue Concept Labs and our First@thepool ™ online communities we identified the right language and tonality to best appeal to what this critical foodie group was really looking for.
