Getting close – from a distance
Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
Brexit – what are the implications for the market research industry?
PressLeading German online portal Marktforschung.de publishes a guest article from Happy Thinking People’s Edward Appleton.
Leading German online portal Marktforschung.de publishes a guest article from Happy Thinking People’s Edward Appleton.
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Going digital with more complex qual briefs
In this second part of a series on advances in digital qual research with Esomar, H/T/P researchers Sven Arn and Edward Appleton detail how more complex qual briefs are successfully addressed by digital tools.
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Post-coronavirus HTP study: have things changed between us?
Happy Thinking People’s global qualitative study examines how in an imagined post-coronavirus situation the relationship between people and brands will change.