Getting close – from a distance
Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
Could 2018 be the year of quality in market research?
PressHappy Thinking People’s Edward Appleton blogs about this hot topic, and suggests 5 simple ways of bringing quality to life to end-users, buyers and stakeholders.
Happy Thinking People’s Edward Appleton blogs about this hot topic, and suggests 5 simple ways of bringing quality to life to end-users, buyers and stakeholders. His contribution is the feature of Bob Lederer’s Research Business Daily Report e-blast (11.01.2017) video.
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Going digital with more complex qual briefs
In this second part of a series on advances in digital qual research with Esomar, H/T/P researchers Sven Arn and Edward Appleton detail how more complex qual briefs are successfully addressed by digital tools.
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Post-coronavirus HTP study: have things changed between us?
Happy Thinking People’s global qualitative study examines how in an imagined post-coronavirus situation the relationship between people and brands will change.
