Getting close – from a distance
Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
Agility – is it killing consumer centricity?
PressSven Arn and Edward Appleton write on the challenges posed by agility.
Sven Arn and Edward Appleton write on the challenges posed by agility in marktforschung.de (29.11.2017) and suggest their r:evolver framework as a flexible and agile way of ensuring that the voice of the consumer is heard sensitively.
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Going digital with more complex qual briefs
In this second part of a series on advances in digital qual research with Esomar, H/T/P researchers Sven Arn and Edward Appleton detail how more complex qual briefs are successfully addressed by digital tools.
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Post-coronavirus HTP study: have things changed between us?
Happy Thinking People’s global qualitative study examines how in an imagined post-coronavirus situation the relationship between people and brands will change.