Getting close – from a distance
Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
Crystal ball time
PressThe GreenBook blog publishes “36 Market Research Thought Leader Predictions for 2018”.
The GreenBook blog publishes “36 Market Research Thought Leader Predictions for 2018” – Happy Thinking People’s Edward Appleton is included, sharing his predictions in a vlog.
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Going digital with more complex qual briefs
In this second part of a series on advances in digital qual research with Esomar, H/T/P researchers Sven Arn and Edward Appleton detail how more complex qual briefs are successfully addressed by digital tools.
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Post-coronavirus HTP study: have things changed between us?
Happy Thinking People’s global qualitative study examines how in an imagined post-coronavirus situation the relationship between people and brands will change.
