H/T/P is presenting a case study at the upcoming ESOMAR digital conference on 9th March 2022. It shares research learnings that helped the German Government "get diversity" and build a bridge to the LGBTQIA* community.
Powerful personas bring segments to life, fire up innovation processes, help guide R&D. They need to be grounded in rich qualitative data - People Understanding. We're sharing our learnings and approach in a BVM webinar on 10th February.
The COVID crisis has made many of us more reflective, questioning - attitudes to consumption and shopping are being re-considered. Online insight communiites allow researchers to capture all the nuances of this important shift - and what it means for brands. Join us for a 50 minute Webinar on this topic at the 2021 Woche der Marktforschung.
Qualitative research was slow to fully embrace digital practices - but adoption has broadened and accelerated quickly over the past 12 - 18 months. Planung & Analyse's July 2021 issue dedicates itself to Qualitative Research - online, offline, everywhere!
For many becoming a researcher is more chance than choice - but often with a happy outcome. Katrin Krüger talks to marktforschung.de about her career path at Happy Thinking People - and being honoured recently with a prestigious global award.
Barbara von Corvin, Johannes Pirzer and client Thomas Diehl from Leifheit share a case study on how digital ethnos worked successfully for them.
Winner of the GOR 2020 Best Practice award, we are delighted to have made the shortlist for 2021! A case study demonstrating how Design Thinking can work digitally and with a high degree of agility for creative NPD tasks.
Join a BVM virtual panel discussion with some of the leading voices in German market research - including H/T/P's Sven Arn - on the future of research, the role of qualitative, DIY, Big Data and more.
Digital ethnographies allow researchers to get close from a distance. However, they require a different approach and set-up as we will outline in a case study we're presenting with Leifheit at the Qual360 Europe Conference 2021.
A week of discussion and talks at the first virtual Woche der Marktforschung. Happy Thinking People is talking in the keynote opening discussion on how market research will develop
What does the new normal look like in market research - how will the sector develop in future, what trends in methods and approaches and client needs?
Understanding Gen Z – youngsters born between 1995 and 2010 – is important for employers and brand owners alike.