Understanding Gen Z – youngsters born between 1995 and 2010 – is important for employers and brand owners alike.
Appealing to their sensitivities, understanding their outlook on the world is critical in attracting them as consumers and employees.
To help provide in-depth insights into the Gen Z mindset and suggest ways of effectively engaging with them, Happy Thinking People has been exploring this new cohort over the past 2 years via our own on-going Gen Z Community, using an interactive, ethnographic approach.
To date we have published 4 reports – “Z files” – an introduction and three category deep-dives:
i) What makes Gen Z tick : their world view, value systems, hopes and fears.
iii) Food and Drink
Each of the reports can be downloaded here – Gen Z Download
Next up: Media
We will be publishing the next Z-File on Gen Z Media habits early in 2019 – exploring their use of Social Media, video streaming, instant messaging and much more.
Some sneak-preview highlights :
– Gen Z doesn’t distinguish between “online” and “offline”.
– Pictures are their preferred medium – often personalized with Social Media filters.
– Emojis, hashtags, memes are becoming the new Z language – playful, but with new rules and codes.
If you’re interested in keeping up-to-date with new Gen Z insights, sign up to our newsletter – H/T/P Newsletter