The global COVID pandemic has changed the way research participants engage with online insight communities – more considered, reflective – offering new levels of in-depth understanding.

It’s a shift that we’ve noticed strongly across categories and geographies over the past 18 months. Participants are sharing more, seemingly reflecting  more deeply on the way they relate to consumption, re-thinking past behaviours with a view to adjusting in future.

This new thoughtfulness is especially valuable in untangling complex issues such as diversity and sustainability.

Online communities also offer multiple digital advantages – they are hugely flexible, work with a broad range of plug-ins, are easy-to-set up for example.

One of the first research institutes to offer online insight communities in Europe, Happy Thinking People is hosting a Webinar on this topic in the upcoming Woche der Marktforschung.

Details as follows:

– Who For: German-speaking Market Researchers and Marketing people of all experience levels

– Date: 7th October 2021

– Time: 11.00 – 11.50

– Presenters: Nina Keller, Katrin Krüger, Janine Katzberg

– Registration? Yes: https://www.marktforschung.de/aktuelles/woche-der-marktforschung/event-kalender-und-anmeldung/

What you will learn:

• how to tap into in-depth insights digitally – do’s & don’t’s when designing the community guides, what types of questions work best and which you should avoid
• which platforms and tools work particularly well in facilitating this
• moderation expertise – how to inspire and enage successfully with participants, make them feel like experts rather than test objects
• recent case studies with concrete outputs for innovation and co-creation tasks

Join us – and tap into our 15 years experience with this powerful research tool!

We’ve written more about the above in a recent article on the German market research online portal marktforschung.de – https://www.marktforschung.de/wissen/fachartikel/marktforschung/online-insights-communities-mit-neuer-tiefenwirkung/. 

You can also read more about our online community platform – first@thepool – here: https://www.happythinkingpeople.com/what-we-do/explore/

Please get in touch to find out more contact@happythinkingpeople.com– if you can’t make the session, or if you’d like to set up a date and time to chat in English.