Tasty Vegan Launch
We helped a major food manufacturer successfully position and launch a new vegan food range.
The global COVID pandemic has changed the way research participants engage with online insight communities – more considered, reflective – offering new levels of in-depth understanding.
It’s a shift that we’ve noticed strongly across categories and geographies over the past 18 months. Participants are sharing more, seemingly reflecting more deeply on the way they relate to consumption, re-thinking past behaviours with a view to adjusting in future.
This new thoughtfulness is especially valuable in untangling complex issues such as diversity and sustainability.
Online communities also offer multiple digital advantages – they are hugely flexible, work with a broad range of plug-ins, are easy-to-set up for example.
One of the first research institutes to offer online insight communities in Europe, Happy Thinking People is hosting a Webinar on this topic in the upcoming Woche der Marktforschung.
Details as follows:
– Who For: German-speaking Market Researchers and Marketing people of all experience levels
– Date: 7th October 2021
– Time: 11.00 – 11.50
– Presenters: Nina Keller, Katrin Krüger, Janine Katzberg
What you will learn:
Join us – and tap into our 15 years experience with this powerful research tool!
We’ve written more about the above in a recent article on the German market research online portal marktforschung.de – https://www.marktforschung.de/wissen/fachartikel/marktforschung/online-insights-communities-mit-neuer-tiefenwirkung/.
You can also read more about our online community platform – first@thepool – here: https://www.happythinkingpeople.com/what-we-do/explore/
Please get in touch to find out more email@example.com– if you can’t make the session, or if you’d like to set up a date and time to chat in English.