100% digital – 100% people understanding
The world of market research is undergoing a dramatic transformation. What has been slowly developing over the past years has been accelerated at breakneck speed through the current coronavirus situation.
Can digital ethnographies deliver inspiring and granular insights? Ethnographies have been traditionally seen as only possible F2F.
Our 100% online case study executed with Leifheit delivers a strong: YES.
Barbara von Corvin, Johannes Pirzer and client Thomas Diehl from Leifheit describe in a Fachartikel in marktforschung.de about how it worked for them.
This article is in German. If you are interested in an English version, please get in touch.Read Article