Ethnographies have been traditionally seen as only possible F2F. Can digital ethnographies deliver equally inspiring and granular insights?
Our 100% online case study executed with Leifheit delivers a strong: YES.
Barbara von Corvin, Johannes Pirzer and client Thomas Diehl from Leifheit describe in a Fachartikel in marktforschung.de about how it worked for them.
This article is in German. If you are interested in an English version, please get in touch.Read Article