We’re thrilled to announce that our submission has been shortlisted for the 2021 GOR (General Online Conference) Best Practice Award!

Together with client Bataillard, a Swiss wine distributor, Christian Rieder and Janine Katzberg will be presenting a fascinating case study. The focus: on how Design Thinking can work digitally to crack creative NPD tasks.

The winner will be decided and announced at the conference itself from 8 – 10th September 2021.

Last year Happy Thinking People were the winners of this prestigious award, so fingers crossed for 2021! You can see the whole agenda and sign up here: General Online Conference 2021

Just a few words on the research task as an appetiser:

Bataillard wished to improve its position in the growing non-alcoholic drink category. They were looking for a step-change in their innovation approach: embracing consumer centricity, digital working & Design Thinking principles.

Budgets were tight, and timing short.

Design Thinking is proven and used widely offline – but 100% digital applications are still embryonic.

In this project we demonstrated how a careful mix of online qual tools – real-time and asynchronous – allowed us to innovate successfully, covering both ideation and validation phases in a highly efficient manner.

Curious? Then join us in September! Or if you know you can’t make it, drop us a line – contact@happythinkingpeople.com – or call us!