H/T/P insights generation workshop Want to get a better understanding of how to turn data into insights – and use insights to help your business grow?
Selling market research better – with or without ai A familiar topic, with hardly a week passing without another voice being raised on the fears and hopes of working life with robots.
H/T/P chairing panel discussion at market research summit 2019 Does the world of insights/ market research, and qual in particular, need more craftmanship, more storytelling, ultimately more magic – rather than one more algorithm?
Esomar masterclass “Qualitative Research in the Age of Data Fusion” – that’s the focus of the Masterclass our very own Sven Arn is giving as part of Esomar’s 2019 Summer Academy.
So, Suze – tell us your story! Last November, Sven Arn and Pernod’s Juliette Margerand presented a case study at Esomar Fusion in Dublin...
Qualitative research and digital transformation: what’s next? There are two notable trends in qualitative research currently: digital tools offer a whole range of new options to exploring and understanding, such as access to people’s lives on the go with mobile ethnography...
H/T/P Paris breakfast meeting – creative storytelling and more! How to rejuvenate a 100 year old apéritif brand, Suze – using a skillful blend of social media analysis, semiotics, creative storytelling and a twist of traditional qualitative research?
H/T/P presenting at iiex europe 2019 Exciting times! We’re presenting at this year’s prestigious IIEX Conference in Amsterdam!
New year predictions for 2019 Predictions. It’s that time of year, and as neither Google or AI have as yet taken over this popular predictive task, here’s my take on what 2019 might bring for the world of research and analytics.
Happy holidays 2018 was a challenging year in many ways – globally, politically, environmentally. It’s easy to overlook the positives – what better time than year-end to address that?
What makes gen Z tick? Find out in our Z files Understanding Gen Z – youngsters born between 1995 and 2010 – is important for employers and brand owners alike.
Esomar career event – H/T/P presenting Our very own Anton Kozka and Sarah Jin were invited to participate in an Esomar Career Event in November 2018 at the Hochschule Pforzheim in Germany.