How to rejuvenate a 100 year old apéritif brand, Suze – using a skillful blend of social media analysis, semiotics, creative storytelling and a twist of traditional qualitative research?
That’s what our very own Sven Arn and Pernod’s Consumer Insights Manager Juliette Margerand will be talking about in Paris next week.
The H/T/P France management team is hosting a client breakfast meeting in Paris; Sven and Juliette will be sharing details of a Suze case study, talking about how they went about fusing the different narrative strands.
– Date: Friday 1st February
– Time: 09.00h
– Where: inspiring central venue (we’ll let you know the exact address personally ;)
It’s a fascinating study – was awarded Best Presentation at the Esomar Fusion Conference in 2018, the world’s leading qualitative Research event.
If you’re interested in attending, drop us a line at Contact – we’d love to see you there!
Alternatively, if you can’t make it but are interested in learning more – please get in touch!
Georges Guelfand, Meredith Linhard-Bourgery, Julien Dulpic and the rest of the lovely H/T/P Paris Team