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So, Suze – tell us your Story!

Posted on 25th February 2019 by Berlin in Uncategorized

Last November, Sven Arn and Pernod’s Juliette Margerand presented a case study at Esomar Fusion in Dublin, explaining how a careful blend of creative storytelling techniques helped define a new strategy for Suze, the 100 year old apéritif brand.

It won Best Presentation Award – reason to share more broadly, we thought!

What better place to start than Paris?

The H/T/P France team invited clients to a breakfast meeting at a suitable central location* (no, not a studio facility…. ;), where Sven and Juliette went into more details about how this example of “fusion” worked in practice – using insights from social media analysis, semiotics and traditional qualitative techniques to create a compelling contemporary narrative and a new brand platform.

You can get a flavour of the event here:

It’s a fascinating study. If you’re interested in finding out more – please get in touch

* …if you’re curious about the location, what made it really special – drop us a line.


 
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