Last November, Sven Arn and Pernod’s Juliette Margerand presented a case study at Esomar Fusion in Dublin, explaining how a careful blend of creative storytelling techniques helped define a new strategy for Suze, the 100 year old apéritif brand.
It won Best Presentation Award – reason to share more broadly, we thought!
What better place to start than Paris?
The H/T/P France team invited clients to a breakfast meeting at a suitable central location* (no, not a studio facility…. ;), where Sven and Juliette went into more details about how this example of “fusion” worked in practice – using insights from social media analysis, semiotics and traditional qualitative techniques to create a compelling contemporary narrative and a new brand platform.
You can get a flavour of the event here:
It’s a fascinating study. If you’re interested in finding out more – please get in touch
* …if you’re curious about the location, what made it really special – drop us a line.