Russia – a new type of love Russia is a country that is easily neglected – it’s huge, complex, and often critised politically. But it’s changing fast – faster than many realise.
Ready to detox? We increasingly hear people talk about various aspects of digital discomfort in our work across the globe – we wanted to understand it better...
Qual360 conference – H/T/P supporting charity We’re looking forward to presenting in Berlin at the 2020 Qual360 conference in February, focussing as always on qualitative research
Which qualitative techniques are in decline and which will evolve and shine? Qualitative research has proved remarkably robust in the face of digital disruption. A steady 14% (yes, contrary to popular belief, many qual researchers quite like numbers too)…
Generation digital detox – new study The power of digital to change our personal and professional lives is unquestioned – mainly for the better.
H/T/P presenting at the 2019 festival of marketing A fascinating story – well worth the effort to attend. Hurry though – it’s next week!
Gen Z and media – new episode available Do you speak Social Media? ;) Gen Z does. As we all know from seeing teenagers constantly texting and sending voice messages with their ever-present smart phones.
Analogue? Digital? Digilogue! Have you ever wondered how the advantages of digital research (quick, borderless, flexible) can best be combined with all the authenticity and emotion of face-to-face options?
Interested in cricket – and the indian consumer? Read on! Remember the cricket world cup from a few weeks ago? English cricket fans are unlikely to forget it – especially the final!
Celebrating 30 years H/T/P Happy Thinking People is celebrating its 30th anniversary this year – quite an achievement!
Researching in india? Five things you probably didn’t know India is one of the world’s fastest growing economies, home to over 1 billion people, it’s the largest democracy worldwide, and as such an attractive growth area for geographic expansion.
Using social media language in market research Can a market research project work purely pictorially, using no words at all? Do narratives emerge with sufficient clarity to be useful for business-relevant insights?