Analogue? Digital? Digilogue!
NewsHave you ever wondered how the advantages of digital research (quick, borderless, flexible) can best be combined with all the authenticity and emotion of face-to-face options?
That’s the topic of a talk we are giving at the 2019 Insights Conference in Frankfurt (https://horizont.dfvcg-events.de/insights/programm/#tag-2) – analogue fusing with digital to become “digilogue”, a blend of digital efficiencies with the energizing power of the human touch.
H/T/P’s Nina Keller will be on stage with Thorsten Fulde, Head of Market Research at WMF presenting a fascinating digilogue case study we worked on together recently in the area of product innovation in pots and pans.
The challenge was to develop inspiring new ideas and platforms across the price spectrum, whilst remaining rooted in real consumer needs.
Our research approach was multi-phased and involved a blend of digital insight generation and a series of co-creation workshops; it worked extremely well, the outputs were impressive, participant engagement was high.
Want to find out more? Join us in Frankfurt – or if you can’t make it, get in touch!
Digilogue research approaches – fusing digital with analogue – are increasingly appropriate to reflect the way we live our lives, switching quickly from texting to talking and back again.
We’d love to discuss how a digilogue research approach might work for your brand or research challenges.
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