Global update – market research during the coronavirus pandemic With many markets and regions seeing a growing stabilization of the coronavirus situation, the first signs of a “new insights normality” are emerging.
Weekly update – market research during the coronavirus pandemic This week’s post in our series of weekly updates attempts a view into the future – at market research post lockdown!
Market research during the coronavirus outbreak – status 15.04.2020 This week’s post in our series of weekly updates on how the coronavirus is impacting market research globally looks at evolving markets.
100% digital – 100% people understanding The world of market research is undergoing a dramatic transformation. What has been slowly developing over the past years has been accelerated at breakneck speed through the current coronavirus situation.
Market research during the coronavirus epidemic – 7 april 2020 Following the past weeks’ posts on the impact of the coronavirus situation on the global market research industry, this week’s update is based on what we’ve heard back over the past 7 days from clients, partners and suppliers.
Global update – Market research during the coronavirus epidemic – 31 march 2020 Following on from last week’s introductory post on the state of the global market research industry and how it’s being impacted by the coronavirus situation, here’s our update based on what we’ve heard back from clients, partners and suppliers over the past 7 days.
New and improved online insight community platform News from Happy Thinking People – first@thepool®, our established online insight community platform, has been given a full revamp.
Weekly global update on market research during the coronavirus outbreak We have had numerous requests to provide our thoughts on the status of research in the current situation.
Digital tools for difficult times The current COVID-19 (corona) virus situation is having a severe impact on human lives and whole economies across the globe.
H/T/P shortlisted for 2020 for best practice award Happy Thinking People is excited and honoured to be shortlisted for the Best Practice Award at the 2020 German Online Conference!
“Real qualitative research” – what’s that? Some of you may be aware of the upcoming 2020 Festival of New MR focus topic: “Campaign for Real Qualitative Research” hosted by Ray Poynter. It’s part of a week-long series...
Using VR with face-to-face qual in design/ innovation research The benefits of using VR prototypes for higher-cost categories in innovation and design research are well known – logistics, greater modification flexibility, lower cost, virtual in-store and competitive choice scenarios.