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Using VR with Face-to-face Qual in Design/ Innovation Research

Posted on 29th January 2020 by Berlin in Uncategorized

The benefits of using VR prototypes for higher-cost categories in innovation and design research are well known – logistics, greater modification flexibility, lower cost, virtual in-store and competitive choice scenarios.

But does VR work equally well across age groups, from 20 – 60?

And how far do usabilty insights go with state-of-the-art VR headsets – can researchers capture aspects such as weight, colours, finishing, materials and more?

We’re presenting a case study exploring these issues in work we conducted with our client Electrolux and their VR partner at the Qual360 Conference in Berlin:

https://eu.qual360.com/conference-agenda/

Join us – and if you can’t make it, please get in touch.


 
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