Happy Thinking People is excited and honoured to be shortlisted for the Best Practice Award at the 2020 German Online Conference! http://www.gor.de
Our paper is a case study exploring the interplay between Virtual Reality and face-to-face research in a usability and innovation project. It’s based on work we conducted recently for our wonderful client Electrolux.
The benefits of using VR prototypes for higher-cost categories in innovation and design research are well known – logistics, greater modification flexibility, lower cost, virtual in-store and competitive choice scenarios.
We wished to understand how well VR works across age groups, from 20 – 60.
Another area of exploration: how far do usabilty insights go with state-of-the-art VR headsets – can researchers capture aspects such as weight, colours, finishing, materials and more?
The results were fascinating – contributing to best practice of how VR works in market research.
This year the GOR is coming to Berlin, the unrivalled capital of digital start-ups in Germany-
If you’re interested in finding out more, but can’t make it, please get in touch – email@example.com
In the meantime: fingers crossed!