Companies are mitigating risk by imposing travel bans, larger events are being cancelled or postponed.
Some research projects are also being postponed.
Happy Thinking People are monitoring the situation closely, taking official Governmental guidance as well as advice from industry organisations such as ESOMAR, the global research association.
For the immediate future, the impact on research can be lessened by thinking about digital alternatives to face-to-face options.
There’s a range of digital tools that can be used to deliver on a broad range of insight needs, for example:
- First@thePool® Insight Communities: specifically recruited communities to explore themes, brands, categories.
- Happisodes Mobile Ethnography: an app-based approach that lets participants share ‘in the moment’.
- Live online screen-to-screen interviews: a great way of conducting face-to-face in real time without having to ‘be there’.
We’ve worked for over a decade with digital qualitative approaches. The technology is robust, the insights outputs are fit-for-purpose.
Please get in touch if you’d like to discuss more how digital can help in difficult times: email@example.com