Can a market research project work purely pictorially, using no words at all? Do narratives emerge with sufficient clarity to be useful for business-relevant insights?
The rise in popularity of visual communication is seemingly unstoppable, especially on Social Media – Instagram continues to enjoy explosive growth, Facebook Stories already has 500 million daily users.
Market research needs to adapt
H/T/P conducted a two-phase experimental study to explore “Social Media Language”, with all its emojis, filters and text overlays. The design was radical, working only with pictures after the set-up phase – the results were fascinating.
Originally published in Research and Results, Issue 3/ 2019, you can download the full article here – in English or German.
We hope you find it interesting – please get in touch if you’d like to find out how this might apply to your research project.