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Generation Digital Detox – New Study

Posted on 25th November 2019 by Berlin in Uncategorized

The power of digital to change our personal and professional lives is unquestioned – mainly for the better.

But there’s also a growing sense of digital unease:  the danger of smartphone addiction, or the uneasy feeling that someone, somewhere is listening to us…..

Are we at a tipping-point – entering a phase of digital push-back?

We increasingly hear people talk about various aspects of digital discomfort in our work across the globe  – we wanted to understand it better, so carried out our own H/T/P study amongst the most digitally advanced cohorts: Gen Z and Millenials.

Entitled Generation Digital Detox, and covering the UK, Germany and India, it’s a fascinating read. You can download the study here via marktforschung.de

https://www.marktforschung.de/wissen/whitepaper/whitepaper-einsehen/generation-digital-detox/

If you’d like to learn more, or hear how this emerging trend could be relevant for your brand, please get in touch.

 


 
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