The power of digital to change our personal and professional lives is unquestioned – mainly for the better.
But there’s also a growing sense of digital unease: the danger of smartphone addiction, or the uneasy feeling that someone, somewhere is listening to us…..
Are we at a tipping-point – entering a phase of digital push-back?
We increasingly hear people talk about various aspects of digital discomfort in our work across the globe – we wanted to understand it better, so carried out our own H/T/P study amongst the most digitally advanced cohorts: Gen Z and Millenials.
Entitled Generation Digital Detox, and covering the UK, Germany and India, it’s a fascinating read. You can download the study here via marktforschung.de
If you’d like to learn more, or hear how this emerging trend could be relevant for your brand, please get in touch.