“Qualitative Research in the Age of Data Fusion” – that’s the focus of the Masterclass our very own Sven Arn is giving as part of Esomar’s 2019 Summer Academy.
In an age where we are indundated with data, qualitative research is more important than ever in helping make sense of it all – in getting to the real reasons people behave the way they do, reaching the human behind the consumer.
This 1-day session is a golden opportunity to learn from a leading industry expert on how to go about uncovering insights – getting not just an overview of state-of-the-art tools used by today’s qual practitioners, but the opportunity to learn how to use them.
It’s eminently practical, with plenty of tips and take-aways that you can apply in your own work.
– Who? It’s aimed at anyone who has a basic understanding of what qualitative research is – and is curious to find out more!
– When? June 3rd, 2019
You can register/ read more here: Esomar Summer Academy 2019
There are 30 places available.
Hope to see you there!