H/T/P presenting at the 2019 festival of marketing A fascinating story – well worth the effort to attend. Hurry though – it’s next week!
Using semiotics in multi-phase research projects Antje Weißenborn and Edward Appleton share two case studies showing how semiotics have impact in combination with other MR tools.
Studie zu millennials und pauschaltourismus Barbara von Corvin und Christopher Graß berichten gemeinsam mit Eva Pointer von HolidayCheck bei marktforschung.de über eine Studie zum Thema geänderte Einstellungen zu und Erwartungshaltung von Millennials an Pauschalreisen.
Gen Z and media – new episode available Do you speak Social Media? ;) Gen Z does. As we all know from seeing teenagers constantly texting and sending voice messages with their ever-present smart phones.
Analogue? Digital? Digilogue! Have you ever wondered how the advantages of digital research (quick, borderless, flexible) can best be combined with all the authenticity and emotion of face-to-face options?
Interested in cricket – and the indian consumer? Read on! Remember the cricket world cup from a few weeks ago? English cricket fans are unlikely to forget it – especially the final!
30 Years Happy Thinking People Research and Results talks to co-founder Thomas Schindlbeck on the agency’s 30th anniversary.
Celebrating 30 years H/T/P Happy Thinking People is celebrating its 30th anniversary this year – quite an achievement!
Researching in india? Five things you probably didn’t know India is one of the world’s fastest growing economies, home to over 1 billion people, it’s the largest democracy worldwide, and as such an attractive growth area for geographic expansion.
Gen Z Market Research – The Z Files What makes today’s teenagers tick – how are these digital natives different from Millennials? Our younger researchers have been hanging out with teens in our own Gen Z community over the past months and years, chatting, getting to know them better.
Using social media language in market research Can a market research project work purely pictorially, using no words at all? Do narratives emerge with sufficient clarity to be useful for business-relevant insights?
H/T/P insights generation workshop Want to get a better understanding of how to turn data into insights – and use insights to help your business grow?