Selling market research better – with or without ai A familiar topic, with hardly a week passing without another voice being raised on the fears and hopes of working life with robots.
Look – no Words Can market research adopt a 100% visual approach to survey design, using no words whatsoever – and still be able to uncover insights and brand stories?
H/T/P chairing panel discussion at market research summit 2019 Does the world of insights/ market research, and qual in particular, need more craftmanship, more storytelling, ultimately more magic – rather than one more algorithm?
The Analogue Lives of Digital Natives Teenagers still seek in-person conversations with their peers when it comes to the more important things in life – relationship issues, personal problems for example - even if it’s screen-to-screen. H/T/P spent time hanging with digital natives to explore the interplay between digital and analogue amongst this most digital of cohorts.
Esomar masterclass “Qualitative Research in the Age of Data Fusion” – that’s the focus of the Masterclass our very own Sven Arn is giving as part of Esomar’s 2019 Summer Academy.
Bringing insights to life Claudia Antoni and Edward Appleton focus on insight activation strategies, with case studies on how H/T/P brought insights to life.
Market Research outlook for 2019 Sven Arn shares his plans and expectations for MR in 2019 in Research and Results Nr. 1/ 2019.
Ethnographies – pros and cons Edward Appleton and Monique Richter talk about the renaissance of ethnographic qualitative research.
Is that really qualitative research? Edward Appleton writes in marktforschung.de (Feb. 2019) about the changing nature of qualitative research in an age of AI and automation.
So, Suze – tell us your story! Last November, Sven Arn and Pernod’s Juliette Margerand presented a case study at Esomar Fusion in Dublin...
Qualitative research and digital transformation: what’s next? There are two notable trends in qualitative research currently: digital tools offer a whole range of new options to exploring and understanding, such as access to people’s lives on the go with mobile ethnography...
H/T/P Paris breakfast meeting – creative storytelling and more! How to rejuvenate a 100 year old apéritif brand, Suze – using a skillful blend of social media analysis, semiotics, creative storytelling and a twist of traditional qualitative research?