Getting close – from a distance
Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
Using semiotics in multi-phase research projects
PressAntje Weißenborn and Edward Appleton share two case studies showing how semiotics have impact in combination with other MR tools.
Antje Weißenborn and Edward Appleton share two case studies showing how semiotics have impact in combination with other MR tools: i) unearthing new brand stories and ii) generating audience understanding.
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Going digital with more complex qual briefs
In this second part of a series on advances in digital qual research with Esomar, H/T/P researchers Sven Arn and Edward Appleton detail how more complex qual briefs are successfully addressed by digital tools.
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Post-coronavirus HTP study: have things changed between us?
Happy Thinking People’s global qualitative study examines how in an imagined post-coronavirus situation the relationship between people and brands will change.
