Gen Z – 5 Rules of Engagement
Building on over hundreds over conversations with Gen Z across the world since 2016 we summarise our learnings on the next generation of brand users.
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H/T/P a Top 50 Global Market Research Innovator
Peer group recognition is highly valued. So we were thrilled to be named as one of the world's most innovative providers of Qualitative Research this week.
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H/T/P On Stage: Gen Z – Food and Drink
Food and drink aren't top of the list of Gen Z's priorities. But get the approach right - down-to-earth, authentic, "real"... and they are with you. At least for a bit ;)
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Happy Birthday to Marktforschung.de!
Happy Birthday to everyone at marktforschung.de! What was once a newcomer in an innovative area - digital - is now a mainstay in every German-speaking market researcher's professional life.
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Digital Qualitative Research – Now and in the Future
Digital qualitative research - getting close from a distance!?! At the beginning of the pandemic in 2020, this promise seemed hopeful. Experience has shown that digital qual does indeed deliver insights sensitively and consistently, but that the rules of engagement are different. And for certain tasks best practice is still emerging.
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Gen Z – Post-Pandemic Hopes
The global pandemic has been particularly tough on teenagers - interrupting their formative years. Having documented their resilience and coping strategies previously, we now explore how they envisage life post-lockdown.
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Sales and Market Research – What can they learn from one another?
The world of sales is immensely important - but not an area that many in market research have experience with. We explore what the two actually have in common, and what they could learn from one another.
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Sales meets Market Research
The world of research mainly interacts with marketing, less with sales. Researchers are analytical, sales people persuasive. Maybe the two can learn from one another. We explore
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Whitepaper – how to “Get Diversity”
Inclusion and diversity are - alongside equity - hot topics. They're also very complex issues. Ensuring the full spectrum of LGBTQIA* voices are heard and reflected accurately in communications approaches is essential.
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Time for a Deep-Dive? Try Online Insight Communities!
The expanding functionalities of online communities make them relevant for a very wide range of insight projects. Clients can go both "broad" and "deep" - with the appropriate moderation!
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Whitepaper – The Path to Powerful Personas
Personas are a great way of helping bring customer segments to life. They fire up innovation and creative projects. Following our recent Webinar, we now have a Whitepaper - documenting how-to learnings and best practice guidance.
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New Hires – New Energy
New hires are a welcome source of additional expertise, energy and inspiration. We're lucky to have three fantastic new colleagues join us in our German offices.