Time for a Deep-Dive? Try Online Insight Communities!
The expanding functionalities of online communities make them relevant for a very wide range of insight projects. Clients can go both "broad" and "deep" - with the appropriate moderation!
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Webinar – The Path to Powerful Personas
Personas are a great way of helping bring customer segments to life. They fire up innovation and creative projects. In our upcoming webinar we share how-to learnings and best practice guidance.
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New Hires – New Energy
New hires are a welcome source of additional expertise, energy and inspiration. We're lucky to have three fantastic new colleagues join us in our German offices.
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Sales and Market Research – What can they learn from one another?
The world of sales is immensely important - but not an area that many in market research have experience with. We explore what the two actually have in common, and what they could learn from one another.
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Gen Z Study – Post-Pandemic Outlook
In our previous Gen Z file, we explored this generation's remarkable resilience - a crisis-resistant lot, it seems. But will the long lockdown months have changed things? As the severity of the pandemic recedes, we explore their future outlook and mindset: what's changed?
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100% Digital Qualitative Research – Best Practice and Evolving Trends
How has the pandemic impacted on qualitative research? We explore recent developments in fully digital qualitative approaches.
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ESOMAR Conference – We’re on Stage!
H/T/P is presenting a case study at the upcoming ESOMAR digital conference on 9th March 2022. It shares research learnings that helped the German Government "get diversity" and build a bridge to the LGBTQIA* community.
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Webinar – Powerful Personas
Powerful personas bring segments to life, fire up innovation processes, help guide R&D. They need to be grounded in rich qualitative data - People Understanding. We're sharing our learnings and approach in a BVM webinar on 10th February.
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Happy Holidays – Happy Quizmas!
From all of us at Happy Thinking People - to all of you looking forward to a well-earned break in the coming days and weeks:
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Hybrid Market Research Conferences – Auf Wiedersehen?
Digital is working well in market research, but for conferences it's different. With digital-only conferences, the rules of engagement require new behaviours from participants and presenters alike. Hybrid formats are organisationally challenging, potentially economically unviable. This interview looks back at 2021 MR conferences, contrasting face-to-face with digital.
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Happy Thinking People Top in Innovation & Creativity
The 2021 image study on key attributes of market research agences in Germany, conducted by marktforschung.de, has just been published. Around 160 clientside researchers took part. The results are always a cause for both reflection and celebration, on how self-perception contrasts with the image significant others have of us.
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BS Detector? Ask Gen Z first….
Gen Z - more than a target group, a way of looking at the world that is faster, sharper - and often predictive of older cohorts' reactions.