Happy Thinking People joins InSites Consulting
InSites Consulting expands European footprint with the acquisition of Happy Thinking People
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QRCA Virtual Global Summit
Hardly does COVID seem to be behind us, the next series of crises appears - high energy prices, the war in Ukraine, labour shortages and more. Many consumers across the globe are impacted; the mood is often sombre - and volatile. Qualitative research deep-dives are needed more than ever to get to the bottom of what's going on.
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Year End Planning – Important Dates
Planning fieldwork globally requires a detailled knowledge of important calendar dates. These include religious and public holidays, local and national. Major sports events that can impact participation levels or mentality are equally important.
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succeet 2022 – H/T/P on Stage
The effort of participating in a trade fair and conference is considerable but valuable. The succeet 2022 was a success - a mixture of engagement, lead generation and branding building. We report on our Personas talk.
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The Path to Powerful Personas
In an age increasingly dominated by numbers, "scale" and artificial intelligence, there's an equally important need: contextual, in-depth understanding of customers - as real people, not just consumers. Personas are a key tool in this part of consumer centricity.
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Personas: H/T/P Experts Talking at succeet 2022
Personas help companies understand their end customers better - they get to the emotions of key target groups. Rich qualitative research is essential to help bring segments alive and fire up innovation processes
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Gen Z – 5 Rules of Engagement
Building on over hundreds over conversations with Gen Z across the world since 2016 we summarise our learnings on the next generation of brand users.
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H/T/P a Top 50 Global Market Research Innovator
Peer group recognition is highly valued. So we were thrilled to be named as one of the world's most innovative providers of Qualitative Research this week.
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H/T/P On Stage: Gen Z – Food and Drink
Food and drink aren't top of the list of Gen Z's priorities. But get the approach right - down-to-earth, authentic, "real"... and they are with you. At least for a bit ;)
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Happy Birthday to Marktforschung.de!
Happy Birthday to everyone at marktforschung.de! What was once a newcomer in an innovative area - digital - is now a mainstay in every German-speaking market researcher's professional life.
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Digital Qualitative Research – Now and in the Future
Digital qualitative research - getting close from a distance!?! At the beginning of the pandemic in 2020, this promise seemed hopeful. Experience has shown that digital qual does indeed deliver insights sensitively and consistently, but that the rules of engagement are different. And for certain tasks best practice is still emerging.
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Gen Z – Post-Pandemic Hopes
The global pandemic has been particularly tough on teenagers - interrupting their formative years. Having documented their resilience and coping strategies previously, we now explore how they envisage life post-lockdown.