What Makes Women Tick? New Eucerin Study
A quant-qual look at contemporary femininity from Beiersdorf's Eucerin skincare brand. We look at changes in female self-perception, roles and role models and more in the wake of the global pandemic.
A quant-qual look at contemporary femininity from Beiersdorf's Eucerin skincare brand. We look at changes in female self-perception, roles and role models and more in the wake of the global pandemic.
Qualitative research has accelerated its digital transformation over the past 12 months. Digital allows robust, real-time in-depth insights from the comfort of your own laptop. Learn about how it works in this Esomar Masterclass training with Sven Arn.
Our latest Gen Z report looks at how teenagers are coping in times of COVID-19. We identify six coping strategies derived from six superheroes, and suggest implications for brands and communications.
Katrin Krüger, Senior Project Director, was recognised as a global Future Insights leader by the Greenbook Organisation in the recently published GRIT 2020 report. It highlighted in particular her dedication to the use of new technologies in qualitative research.
Join a BVM virtual panel discussion with some of the leading voices in German market research - including H/T/P's Sven Arn - on the future of research, the role of qualitative, DIY, Big Data and more.
Digital ethnographies allow researchers to get close from a distance. However, they require a different approach and set-up as we will outline in a case study we're presenting with Leifheit at the Qual360 Europe Conference 2021.
Our Berlin offices have moved! We're now in Kreuzberg - 5 minutes walk from the U Bahn Mehringdamm. Our new home is in the revamped former chocolate factory buildings known as the Sarotti-Höfe. We'd love to welcome you here - just as soon as that's possible.
Digital transformation of qualitative research - insights delivered from a distance. Global online conference with talk by Edward Appleton from Happy Thinking People
A week of discussion and talks at the first virtual Woche der Marktforschung. Happy Thinking People is talking in the keynote opening discussion on how market research will develop
What does the new normal look like in market research - how will the sector develop in future, what trends in methods and approaches and client needs?
A webinar hosted by ESOMAR on new ways of quant-qual pre-testing and concept screening with our digital eTrack® tool.
A webinar hosted by ESOMAR on new ways of quant-qual pre-testing and concept screening with our digital eTrack® tool.