Food and drink aren't top of the list of Gen Z's priorities. But get the approach right - down-to-earth, authentic, "real"... and they are with you. At least for a bit ;)
Food and drink? Yes please, it’s a topic close to our heart – and with the right approach, Gen Z’s too 😉
More formally…it’s an honour to be invited to talk at the 2022 New Food Strategietag of the prestigious Lebensmittelzeitung.
Edward Appleton and Cornelia Moarcas are talking about Gen Z:
– what makes them tick
– what’s changed due to the global pandemic
– how best to engage with them
We’ll be sharing our 5 golden Gen Z communication rules, as well as numerous case studies.
Join us if you can:
We’ll be presenting in German – so it’s really only suitable for German speaking or understanding folk.
But if you’re interested in exploring in English after the event, drop us a line at: contact@happythinkingpeople.com
And if you’re interested in our own deep-dive Report on Gen Z Food and Drink, again drop us a line!
What makes today’s teenagers tick – how are these digital natives different from Millennials? Our younger researchers have been hanging out with teens in our own Gen Z community over the past months and years, chatting, getting to know them better.
Where’s Gen Z at when it comes to Food and Drink? What are their likes, dislikes, who or what influences them, what’s the role of Social Media, how do they react to trends like vegan, organic?
Gen Z - more than a target group, a way of looking at the world that is faster, sharper - and often predictive of older cohorts' reactions.
