Happy Thinking People joins InSites Consulting

Big news – Happy Thinking People has become part of InSites Consulting!

Founded in 1997, InSites Consulting (https://www.insites-consulting.com/) has grown to become a leading global insights agency, operating with a team of 900+ people in 23 offices across the world. They have a very similar philosophy to that of Happy Thinking People – innovative in approach, but always dedicated to making consumer centricity a reality.

This joining of forces strengthens the new group’s presence in Europe, whilst bolstering its position as the global leader in insight communities.

Happy Thinking People is the group’s fourth acquisition in the European region, following that of creative crowdsourcing leader eÿeka in April 2019, online insight community innovator Join the Dots in July 2019, and cultural and creative consultancy Space Doctors in December 2021.

Kristof De Wulf, co-founder and CEO of InSites Consulting has the following to say:

“We are excited to announce that we are joining forces with like-minded consultants at Happy Thinking People, who, as us, are passionate about bringing brands closer to consumers. Clients of both organizations will benefit from an enhanced insight toolbox and thinking, from InSites Consulting’s proprietary platforms Square and Studio, to Happy Thinking People’s proprietary research approaches. Methodologies aside, our two agencies speak the same language and share the same values, and we have a shared dedication to making consumer centricity a reality,”

Our own Sven Arn is equally excited:

“We are delighted to join the InSites Consulting group and are thrilled to start the next chapter for Happy Thinking People with such an amazing company. After thirty years of independence, becoming part of a larger organization is a big step; but we were so excited to be approached by InSites Consulting. They’re a company with a very similar passion for the understanding of markets, people and brands, and above all, for turning insights into action for our clients”.

Happy Thinking People will continue operating under its brand name until further notice. The Happy Thinking People team will be onboarded in the integrated organization, future forward uniting over 900 people across 23 locations, and about €120 million strong in revenues.