Gen Z – 5 Rules of Engagement

Building on over hundreds over conversations with Gen Z across the world since 2016 we summarise our learnings on the next generation of brand users.

H/T/P On Stage: Gen Z – Food and Drink

Food and drink aren't top of the list of Gen Z's priorities. But get the approach right - down-to-earth, authentic, "real"... and they are with you. At least for a bit ;)

Gen Z – Post-Pandemic Hopes

The global pandemic has been particularly tough on teenagers - interrupting their formative years. Having documented their resilience and coping strategies previously, we now explore how they envisage life post-lockdown.

Gen Z Study – Post-Pandemic Outlook

In our previous Gen Z file, we explored this generation's remarkable resilience - a crisis-resistant lot, it seems. But will the long lockdown months have changed things? As the severity of the pandemic recedes, we explore their future outlook and mindset: what's changed?

BS Detector? Ask Gen Z first….

Gen Z - more than a target group, a way of looking at the world that is faster, sharper - and often predictive of older cohorts' reactions.

Gen Z and coping strategies in times of crisis

New Gen Z Report – Coping Strategies during COVID-19

Our latest Gen Z report looks at how teenagers are coping in times of COVID-19. We identify six coping strategies derived from six superheroes, and suggest implications for brands and communications.

Gen Z and media – new episode available

Do you speak Social Media? ;) Gen Z does. As we all know from seeing teenagers constantly texting and sending voice messages with their ever-present smart phones.

Gen Z Market Research – The Z Files

What makes today’s teenagers tick – how are these digital natives different from Millennials? Our younger researchers have been hanging out with teens in our own Gen Z community over the past months and years, chatting, getting to know them better.

What makes gen Z tick? Find out in our Z files

Understanding Gen Z – youngsters born between 1995 and 2010 – is important for employers and brand owners alike.

Generation Z on health – episode 4

What does the current generation of teenagers - Gen Z - really think about health?

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